2) Optimize for eBay Search. Enter your product name or seed keyword, and the tool will generate a list of relevant eBay keywords. Keyword substitution (and also Implicit category navigation) can be bypassed in your search by using advanced search operators such as quotes or exclusions. Those filters help you to narrow down your search and your preferences. The tool also provides cross-platform keyword suggestions and a comprehensive SEO toolkit. We use eBay's own auto-suggest algorithm combined with search volume data to find the most popular keywords for specific topics on eBay. . I called Ebay and the rep started to tell me why my search method is wrong and how to work around it. Which means that you will get on average two times. . Free returns. eBay is regularly updating their search engine and algorithm in order to better serve their customers by showing relevant products. . Fill out each of the details in the sheet. It's completely gone. Researching keywords gives marketers a better. findItemsAdvanced. Use Effective Keywords in eBay Listings. SEO uses the classic 80/20 rule. Originally about 1500 items came up in the search. You can make your eBay search as complex as you want by using the gazillions of options on the Advanced Search page. To show you don’t need to commit to premium plans to get used to these tools, we’ve listed the 15 best free keyword research tools below. Cassini Search Engine. Now this was on the default search option so best match was already selected, however when i pulled the the drop down menu down and selected best match manually the page would refresh and listing was showing up where it was suppose to, search the keyword again in the search field and it would dissapear. But now, you can’t hop online without. The sweet spot for eBay listings is to renew every two to three weeks to stay relevant. So let’s launch straight into it. 1%. The following list of keywords is the most popular keywords used on search engines over the last year provided by Wordtracker. These big search engines gather information about what users are searching for, what they click on during those searches, and whether or not users. Yes, eBay watches what is written in those saved image tags, image tags and eBay search engine are connected, could be that ppl see your item more in search results if they have written your keyword - tag, there was a post on google about image alt tagging, but it was 2018 post, now some of that information might be outdatedAhrefs has various features that can help you improve your Etsy SEO, such as Site Audit, Site Explorer, Keywords Explorer, Content Explorer, and Rank Tracker. Therefore, you can also use this same approach on your own eBay store to gain more views to your ebay listings. Is anybody else experiencing the same issue?How to increase eBay sales using eBay SEO; How you can find and use the best possible eBay search engine keywords Think about it: less than a decade ago, SEO was a term that wasn’t commonplace. KTD's free keyword tools are available for Amazon, Bing, eBay, Etsy, Google, Google Shopping, Walmart, and YouTube. We present results from a series of large-scale field experiments done at eBay that are designed to detect the causal e↵ectiveness of paid search advertisements. Relevancy, trust, convenience,and price grouping. com reveals most popular searches on eBay [USA], like eBay Pulse. As noted, the listing takes ages to load. Use eBay’s Search Bar: Enter some of the terms you’ve come up with. Note: as it may take search engines a few days or even weeks to index your item, metadata is most commonly used for fixed-price items. read. eBay Keyword Research - How to find the best keywords for your eBay listing to create SEO Optimised ebay titlesTry ZIK Now - our F. We then offer a free whitepaper for all buyers with the answers to these questions. Avoid keyword stuffing; instead, focus on the most important attributes like brand, model, size, and color. entriesPerPages=2. Ebay is trying to make its search engine smarter, but what happens when its search engine is being programmed by people who don't use the tool? Trying to search for a particular keyword (try "genesis") in a particular section (try "home Audio - Speakers") and Ebay redirects you to the automotive se. CCS CONCEPTS • Information systems → Environment-specific retrieval; KEYWORDS Product Search, Industrial Information. Ebay wrecks search intentionally and it is uncompetitive , manipulative, defeating , unmotivating, unfair to small little guys who Ebay pretends to care about when lobbying. The algorithm scans product titles, item details, and others to gauge the relevance of a listing to a potential customer’s search query. I was just about to start entering Search Engine Keywords but when I click on it I'm directed to an unavailable page. Consider the keywords that prospective purchasers would use to find your goods. Feedback. Keywords are a crucial factor in creating successful listing titles. ️ And it works perfectly well for similar sites that serve the same purpose. Like Google, it offers a broad range of services including maps, music, videos, and an. Keyword stuffing — using an excessive amount of keywords — is. carpartguru. The SEO review tool is a free eBay SEO tool that allows you to quickly discover the keywords your potential buyers use to find products. Further, users can view, compare and buy any product. ? am i the only one experiecing this or is anyone else having problemsIt's easy; just head to eBay's homepage, log into your account and click on the Advanced Search link in the upper right-hand corner. This tool provides insights into the search volume and competition level of keywords across different search engines, including Google. In the graph to the right, for example, “dog” is a short tail keyword. Sitechecker’s eBay keyword research tool is an essential resource for sellers looking to optimize store listings. For your item, look for the long-tail keyword that you think buyers are most likely to be typing to find it. As an eBay seller, it is crucial to optimize your eBay listings, offer top-notch customer service, and drive traffic to your listings in order to rank higher. Getting a good position in eBay search is no longer about tactics like clever keyword stuffing in listing titles, making lots of listings, listing in lots of categories, but is instead about strategy. Auction site eBay basically changed the way listings appear in buyer searches. But what exactly makes a word ‘key’? And what makes some keywords more useful than others? This back to basics guide will answer these questions and more, to help new eBay sellers get to grips with using keywords in listing titles. Price Starts at $99/mo. This call searches for items on eBay by a keyword query . Sellers, At the risk of raising an old answered topic: Today I discovered that the eBay search engine excludes the plurals of search terms from the results. “Wonder Woman” returns items about the comic book/TV heroine. It gives you options to remove any search engine from the list by selecting "remove from list", and to edit the search engine. In this video, I show you several secret eBay search engine strategies to find things faster including super search combo techniques. Save countless hours on keyword research by quickly finding keywords on the most popular search engines and e-commerce marketplaces. Keyword stuffing is dead on eBay. To. See top eBay searches by keyword or category, used by other shoppers. Hence, on. By typing the results into Ebay, you will quickly see if there is a demand for your product. Cassini—eBay’s search engine—uses these keywords to. co. And eBay’s search engine chooses where to place your listing partly based on the keywords in your titles. Asterisk *. You only need to learn the 20%. The key is eBay SEO. This gives a chance to find both "long-tailed keywords" for your ad (a term for keywords that have low volume but a higher chance to rank) and have a complete picture of keywords that is outside the eBay search competition. According to Emma Tamkins, use terms that come up when you do research and eBay auto fills your search line. We also examined the use of Top Searched Keywords in the item title to better understand the influence of these. Of aim starting the select is to find the best entsprechen for search terms and keyword languages that the consumer inputs up the. 3 million more searches. It would be best if you targeted the right keywords to get on more search results. Check the 5 top product listings in the search results. Beyond just the eBay site-specific search, test keywords on Google as well. Use keywords in the descriptions of your listings. 8. Its main focus is the STR ( Sell Through Rate ). Starting in October 2021, if you listed an item in an affected category and your listing is impacted by the changes, eBay will automatically move. Superior #1 (FREE) eBay Catchword Tool for eBay listings SEO & keyword research -> Generate 1,000s of keywords required eBay your listings stylish REAL-TIME! When customer face for a certain product online, they can see the various information about that product such as the title, the price, and the description, among other piece. When customers search eBay for products to buy, the results they see are based, in part, on the words included in each listing. Here are the top tips from eBay’s most successful sellers. com reveals most popular searches on eBay [USA], like eBay Pulse. Ask yourself what words people are likely to type into a search engine when looking for what you’re selling. GetKeywords. It would be best if you targeted the right keywords to get on more search results. The key to mastering SEO on eBay is understanding that relevant keywords are more important than overloading a listing with many keywords. . Yellow bags is likely to become a popular fashion keyword in 2022 because the search volume for this keyword is increasing. 2. It takes into account not only ad compliance with the request, but also the. Click the icon at the top right of your browser. For every one of your store categories you need to go through and manually enter the keywords someone searching on Google might use to find items in that category. In other words, sellers may put lots of keywords and include model numbers in the title so eBay's search engine will find their listing, resulting in a title that doesn't necessarily read easily or grab shoppers' attention. I wonder if the seller is losing sales because potential buyers get impatient and back out of the listing. C $40. You can search by category (using categoryId), search by keywords (using keywords), or a combination of the two. 15,000 Real USA Organic TRAFFIC from Search Engine Referrals & 4 Keywords. 3 Conclusion. Vote. Here Joe shows you how to edit your ebay stores keywords as there is a glitch on ebay and they need to be resetA Reseller’s Guide to Keywords and SEO. It is named after the Cassini space probe and replaced eBay’s previous space-themed search engine, Voyager. Tutorial 1 describes how to increase Ebay Sale by placing the right keywords into your Ebay Store Categories. All you have to do is enter your seed keyword, select the location and language you want to target, and let Keyword Tool do the rest! Within seconds, our Etsy keyword search tool will generate hundreds of keywords related to your search query together with their estimated search volume data. By. eBay made many announcements about their new search process, they just didn't refer to it as Cassini. . Offer Promotions on Your eBay Store. So I wanted to narrow my search and had it exclude a certain word so that I would not see listings with that word in it. 3. latest reply. 2. Browse API. Features. Think keyword keyword keyword. List in your precise category and use only accurate and honest keywords. Disclaimer: This will reset your startup page, new tab page, search engine, and pinned tabs. 6 #6 Reviews and Feedback. Product Listing Keywords. Learn how to create the perfect eBay listing, including tips for the title, item specifics, photos, and price. S. In my case, I'm selling 3 lenses in a bundle (described as "Lithagons" in the title). Buy It Now. We gather keywords recommended directly from Etsy to provide you with product, title and tag ideas for your Etsy shop/product listings. By understanding the working of eBay SEO, you can improve your visibility on the Search Engine Result Page of the eBay marketplace. . Google Keyword Planner for finding related keywords. SEO (Search Engine Optimisation) is usually talked about only in regards to online shops and people often forget that you can get your eBay listings ranked on Google too. “men’s pants 32 waist”. Optimizing your listings for these keywords will increase your chances. Limits the search to items with the exact phrase inside the quotes. Create an attractive, converting eBay store. The Cassini search engine is eBay’s internal search engine which helps customers find the most relevant items on the marketplace in order to increase their chance of completing a transaction. 2 min. All forum topics; Previous Topic; Next Topic; 2 REPLIES 2. eBay’s search engine (called Cassini) is built with the platform in mind. eBay SEO stands for Search Engine Optimization, it includes the process of optimizing listings before publishing them to eBay and the ongoing day-to-day store optimization. GetKeywords. The main goal of eBay SEO is to properly index your store’s products in the search engine of eBay so they will get ranked on the first page of the search results. Enter your product name and the keyword tool will pull the results form the eBay search suggest function. What the heck! Less items should come up, not double. Moreover, keyword spamming is a violation of eBay policy as well as. DO use one to three important keywords or key phrases in the listing title. The RSS feeds I think are gone now just like the keyword tool in the stores. eBay’s search engine (called Cassini) is built with the platform in mind. 1 #1 Headline Optimization. when the search engine keywords is clicked, it does not load and reverts me back to the manage my store summary. Baidu is the largest search engine in China and has a 65% market share. Just put in a seed keyword and Keysearch will return hundreds of keywords with search volume & CPC data. After creating the new search engine, choose “Edit search engine”, “Setup”, then scroll down the page and enter up to 10 item types in the field “Restrict Pages using Schema. Check the Announcements board; the most notable change was last November 6, when they eliminated the use of the wildcard * in searches. Namely, you can compile the products of AmazonGoldBox, eBay, eBay Deals, Zanox Datafeeds, Craigslist, and Zazzle & other market giants. Hello, I wanted to know the best / correct way to edit your search engine keywords under the manage store section. By pulling real-time data from the different platform's Autocomplete and Google search engine, Keyword Tool is able to generate thousands of keywords and. Once you open the free account, you are ready to use the eBay longtail keyword finder. (Before eBay launched Cassini I regularly sold around 100 listing each day!) When checking my search engine keywords I found that eB. Including Google, Bing, Wikipedia, Amazon, eBay, and. Advanced Search options. Understand and enhance your eBay search engine optimization. Targeting high volume keywords enable eBay’s search algorithm to identify your listings as relevant for a particular search. What Is Search Engine Optimization (SEO) For those in the blogging or e-commerce arena, search engine optimization (SEO) should not be a new concept. Another key factor is click through rate. from United Kingdom. Walk Down Penny Lane has sold nearly 10,000 items, yet eBay’s search engine, where it says “Search For Anything,” can’t find it. The eBay rules state that you must only use up to 7% in keyword density. In AU eBay has changed a bit over the last couple of years, it's search engine is now weaker, but this is overcome by using Google to do the same search then look for the same item in eBay. You'll see a list of "One-click search engines" here. Use Wordtracker to reveal 1000s of profitable longtail keywords with up to 10,000 results per search Wordtracker. How to Use the Seller Search on eBay. Cassini continuously updates the algorithm and shows results most relevant to buyer searches. For moderate competition, there are several ways you can go to use multiple keywords in the title. ”. On the left click – Search Engine Keywords. Best to optimize site to today search engines. Limits the search to items with the exact phrase inside the quotes. The keyword is easy: just choose a short term for launching searches. - Make sure your keywords are relevant and don't repeat them too often. eBay title do’s and don’ts. Keyword optimized to attract searchers & engines. For. API overview. Also avoid using jargon in your titles — meaning terms like NWT (new with tags). It's following the path, (from Selling Manager Pro) "Manage Store">"Search Engine Keywords". Mark as New; Bookmark; Subscribe;We analyzed 961,668 eBay item titles to better understand how eBay’s search engine works. However, platforms like YouTube, Amazon, eBay, and Etsy have their own algorithms. . A few years back we were all eBay’ing along with the default search method being set as “lowest to. Good eBay listing keywords, then, come directly from what buyers type directly into eBay’s search bar. Tiaras. Whether you are an Amazon affiliate or Amazon FBA seller, Keyword Tool can help buyers find your products easier. In this specific case, today, it returns either 250 or 251 resul. How do I optimize my SEO on eBay? 10 Tips for Mastering eBay SEO Use Effective Keywords in eBay Listings. Every listing can include up to 12 photos. Popular SEO tools like Ahrefs, Keyword Tool, Terapeak, etc. How eBay’s Best Match Works (Step by Step) To understand how eBay serves and ranks listings, let’s go on a journey through the eBay search form. It uses keywords to show people the products that closely match the terms they use in the search. A. Cassini, eBay’s search engine algorithm, differs from Google’s algorithm since your customer is not coming here to browse but to buy as well. Step 1: Choose Your Keywords. Put yourself in the shoes of an eBay customer and think of the words and phrases they would type in. Google Search Console for finding declining keywords. This isn’t about “keyword-stuffing” – throwing in all the keywords you can think of, with no regard to relevance or readability. Also, make sure you research to see some common searches related to your products. Keywords can be gathered through keyword stuffing, however it is not recommended as it could lead to a penalty from eBay. SEO stands for search engine optimization. Usage Details. Annual Discount 2 Months Free. Keywords. The question I have is about Search Engine Keywords. 8. Tutorial 1 describes how to increase Ebay Sale by placing the right keywords into your Ebay Store Categories. A search engine is a web-based tool that enables users to locate the information, products, and services they are looking/shopping for. That’s where eBay SEO can help. Every product that you list represents a vital opportunity for SEO optimization. How to Use the Seller Search on eBay. ZIK Analytics also offer features that enable you to optimize your listings, such as the Title Builder. Here are the factors that matter in eBay SEO. Although the right keywords are beneficial to your search engine optimization, stuffing too many keywords into any element of your listing can hurt your visibility. If your goal is to make your eBay listings appear higher in the eBay search results, you need to understand how the eBay search engine works, and that’s what. If you are serious about SEO Wordtracker is an essential investment, a must-have. and see if you come up. 1) Keywords and Titles should be a priority! Being able to identify the correct keywords is the most important task to perform. Ebay automatically uses a long string of words. Find META keywords in listings and websites, us. It makes it easy to list items for sale with professionally-designed eBay templates, track orders, and manage inventory. If the keywords match more than one compatible application for an item, the field returns "Two or more of your vehicles" to indicate multiple. Note that search engines only read a certain amount of information per page, so overdoing your description with non-relevant information isn't a good strategy. it responds differnely depending on the search parameters. Understanding eBay's Search Algorithm. Keywords. API reference. So what are we actually doing to make sure potential buyers click on our ebay. The company’s product description generator is easy to use. 1. Max Keywords: We'll try to retrieve up to this number of related search terms from eBay's database (but many times eBay's data feeds are limited to just a handful of terms). This is a quick overview of how to setup SEO for. The Search Bar: The buyer goes to the eBay search bar and types “Widget”. Inkfrog also provides powerful tools for marketing and SEO. 1. Choose the filters you’d like to apply by ticking the boxes or entering your keywords. The following table highlights shortcuts that you can take advantage of during your eBay searches. Example: I have Google as my primary engine and then have set aside Google Scholar. The alt text is important because search engines read alt text to determine whether a listing is relevant to a search phrase. These top SEO keywords are sorted by search volumes and based on meta crawlers and Google Trends data. . The easiest ways to improve this is by creating relevant listings and descriptions, and including high-volume keywords and high-quality images. 2. Use Keywords. But what exactly makes a word ‘key’? And what makes some keywords more useful than others? This back to basics guide will answer these questions and. Let’s explore the importance of product titles and descriptions to enhance search engine ranking on Poshmark, eBay, Depop, Etsy, Mercari, Shopify, and more! One of the most valuable tools you in your reseller toolbox is the ability to draft a. ; Digital PR Amplify brand's voice and build credibility. SEO: Search Engine Optimization Elevate rankings and drive organic traffic. Optionally, trim and engine data may also be specifed for a vehicle. When metadata matches your description and title, your listing's rank is boosted. Usage Details. Buy. " Here we are only users helping other users. One of the best ways to find specific. API reference. The reason for avoiding uppercase listing titles is that they may be seen by search engines as spam. Avoid irrelevant keywords and keyword spamming, as eBay’s search engine penalizes such tactics. 8. By optimizing your listings for search terms…eBay’s own SEO tools. #1 Recognize Why eBay Cassini Relies On Rankings In. Discover your competitors' keywords. Try entering a keyword that you are interested in. The eBay search engine will rank those with a higher sell-through set over those with lower tariffs. Resources. Screenshot 2017-04-15 20. I may be the last store owner to discover this but I was horrified today to find that in my " Manage My Store" > Search Engine Keywords were all prefilled by Ebay with 6 listing titles repeated across 20 categories not germaine to most categories at all & probably blocking sales These are set as de. Compelling content that answers the searcher’s query. Mozilla Firefox. There is a consistently good demand for this product in the market. Review Top Results from Search Engines. The search engine on eBay use search parameters to narrow the focus of the search for potential customers. Keyword Tool Dominator will start typing search terms into eBay using the search term you provided. The free version has the following features - ChatGPT Prompt Templates: 200+ optimized prompt templates to help you get the most out of ChatGPT - Instagram Hashtag Generator: Generate the most popular hashtags for. Cassini is Data-driven . 3 #3 Keyword Placement, Not Spamming. When most folks start to learn about SEO, they almost immediately find out about a secret weapon – keywords. As an eBay seller, it is crucial to optimize your eBay listings, offer top-notch customer service, and drive traffic to your listings in order to rank higher. Keyword suggest tool is a simple tool that provides you keyword suggestion from multiple search engines like google, bing, yahoo, ebay, amazon, ebay metadata amazon-api seo seo-meta seo-optimization keyword-extraction google-search keyword-lists google-suggestions search-engine-optimization seo-tool bing-search yahoo. Use keywords to attract views. Pick Good Product Category and Item. Source best-selling and high-profit potential products. 2. Example. Sitechecker’s eBay keyword research tool is an essential resource for sellers looking to optimize store listings. By inputting relevant keywords and describing the content accurately, the tool can generate SEO-friendly titles that improve the ranking of web pages in search engine results. The information in this tutorial is based on the knowledge I have of it today. An analysis of eBay keywords from an SEO perspective can be broken down as follows: Keyword sourcing. Login and search for the product that you want to sell. Menu eBay. You can choose in this case, the Brand, Delivery time, Condition, Price and so on. One of the hot topics on ebay radio lately is about driving traffic to your ebay Shop through SEO - search engine optimization. Supposedly a particular item of yours. Browse API. Keywords are the building blocks of your Etsy SEO strategy. e. 3. The search engine for eBay is called Cassini. This method searches for eBay items by various query parameters and retrieves summaries of the items. It places a greater priority on products that have a higher conversion rate. The Cassini search engine is eBay’s internal search engine which helps customers find the most relevant items on the marketplace in order to increase their chance of completing a transaction. What shall eBay Cassini Hunt Engine? Before you may dive into the complex whole in eBay SEO tips, first you need to understand that eBay listing optimization my just like traditonal search motorized see Google. . Duplicated content has a negative effect on SEO, so avoid it. If you’re racking your brain on how to optimize eBay listings, kickstart your keyword research by entering your product name into eBay’s search bar to see what comes up. Mark Sight. Use Keywords in Titles of eBay Listings. Then, click on feedback and select any radio button (suggestion – Like or dislike) and describe your suggestion in the below box. Note: Only listings where FIXED_PRICE (Buy It. Screenshot from GetKeywords. Google Trends for finding breakout keywords. You can’t make any meaningful editting to listings if item doesn’t get views due to being hidden . Search Engine Keywords Ebay. What Does eBay Cassini Mean? eBay Cassini a search engine is engrained in eBay search panel itself it amasses all the bits of data that are searched by customers and zeros out the most approximate result based on that data You can call it the eBay search framework rephrased according to modern data collection algorithm. Hello all, I have been having issues with the EBAY search function. Make Your eBay Listing. An algorithm determines how items are ranked on the marketplace and can have a significant impact on an eBay seller. The keywords need to be added in the product title. The product keyword should be user-friendly so put yourself in customer’s shoes and try to think like them and search any product using the keywords that come to your mind first. Announcements. Avoid Keyword Spamming: Do not overuse keywords in an item description as it can reduce the effectiveness of content. Although eBay constantly changes its “Best Match” algorithm and nobody knows the positioning factors. As you might expect, these suggestions are based on what people are actively searching for. So using boston maine as a search result the ebay search engine is suppose to go find all items with boston maine in the title, item specifics and description. How to use Terapeak. 5. GET /item_summary/search. Advanced search lets you narrow down your results, whether you’re looking for an item or a store. Best Match is crucial to making sales on the platform and therefore, this new algorithm change can affect many sellers on eBay. In this category. Shortcuts for Use on the eBay Search Engine. Remember to employ other content best practices, such as the frequent use of keywords where relevant and formatting (e. Keywords are a great way to attract buyers to your listing, especially when used correctly in your Listing Title. Use the best practices for search engine optimization to organically grow traffic to your listings page and increase sales potential. For each keyword box, should I put a long string of words, or just one keyword? I uploaded a pic so you can see what I am talking about. I'm noticing new search engine issues. After your search, you will find on the left side multiple filters to tailor your search. SERP Checker for analyzing a keyword’s traffic potential. Searching for "lithagon" returns dozens of results but. Best For Google SEO. This use case helps in enhancing organic search traffic, increasing. 22 min read. A well-written description not only informs buyers. . Join us as we give you a rundown on eBay SEO and some. Seller SEO revolves around the quality of a seller. I don't constantly update our keywords. Was wondering if other sellers are experiencing the same issue. The answer to how eBay’s Promoted Listings work is that while Advanced (pay-per-click) ads are dependent on the quality of the campaign’s own keywords, Standard (pay-per-sale) ads are directly dependent on the. Writing titles for search engines. Actually, in 2019, 71% of eBay acquisitions were shipped free of cost. 08. It is what determines your ranking in search results — not just on eBay, but in Google, Bing, Duck Duck Go, and. 4. To find out how, check out my YouTube video “How to Write Great Titles for Your eBay Listings Quickly”. This is quite similar to Google. It places a greater priority on products that have a higher conversion rate. Select an option from Items, Stores or eBay Motors. This has been like this for over 5 days and have been on the phone with ebay daily to get it fixed. It should be able to inform potential buyers what you sell instantly. Enter a product name. The normal link used to take an eBay store owner to the "Search Engine Keywords" takes me now to the "Manage My Store: Summary" page instead. To get your listings to be found / indexed by Google, you just need to do some basic SEO (Search Engine Optimisation) to set up on your ebay listing (s). Avoid Keyword Spamming: Do not overuse keywords in an item description as it can reduce the effectiveness of content. In many cases, eBay will show near matches or synonyms of your keywords, as long as you are not using advanced search commands (exclusions, quotes or parentheses). eBay search engine. For you up-and-coming eBay moguls, eBay Search Engine Optimization (eBay SEO) is simply fine tuning your listings and your account settings so that when a buyer searches, your item is one of the first to show up in the search results. Note that search engines only read a certain amount of information per page, so overdoing your description with non-relevant information isn't a good strategy.